The Eddie Pajama Set: A Legacy of Comfort, Care, and Giving Back

Some launches mean a little more. The Eddie Pajama Set is one of them.

Created in honour of our founder, Edward Ajmo (1935–2025), this special-edition collection celebrates the values upon which blush was built: honesty, dedication, kindness, and respect. More than a pajama set, it's a tribute to the life, legacy, and generosity of the man who founded blush in 1988 and helped shape the company into what it is today.

Edward Ajmo founded blush with a simple but powerful vision: to create products that made people feel comfortable, confident, and cared for. His commitment to integrity, compassion, and community became the foundation of the company and continues to guide us today.

His vision lives on through his children, Tiffany and Justin Ajmo, who lead blush with the same warmth, dedication, and values he instilled from the very beginning.

Created in his honour, the Eddie Pajama Set celebrates the lasting impact Edward had on blush, the people around him, and the community he cared so deeply about.

For more than 45 years, Edward entrusted his heart health to the exceptional team at the Montreal Heart Institute.

Throughout his lifelong cardiovascular journey, he was met with extraordinary expertise, compassion, and care. In his final days, the Institute's dedicated team provided him with comfort, dignity, and unwavering kindness, supporting both Edward and his family when it mattered most.

For the Ajmo family, supporting the Montreal Heart Institute Foundation was a natural way to honour Edward's memory and express their gratitude to the team that cared for him for more than four decades.

The Eddie Pajama Set was created in collaboration with the Montreal Heart Institute Foundation to support a cause that was close to Edward's heart.

For every Eddie Pajama Set sold, $15 will be donated to the Montreal Heart Institute Foundation's Women's Heart Health Fund to support prevention projects.

Women's cardiovascular health remains an urgent issue. Cardiovascular disease continues to be one of the leading health concerns affecting women, yet many risk factors remain underrecognized and underdiagnosed.

Through the Women's Heart Health Fund, these contributions help advance prevention initiatives, support patient care, and fund innovation in cardiovascular health.

Supporting Research

Funding breakthroughs in prevention, treatment, and recovery.

Supporting Patients

Helping provide compassionate care for patients and families when it matters most.

Continuing a Legacy

Honouring Edward's legacy and the values that continue to guide Blush today.

Designed for slow mornings, cozy nights, and everything in between, the Eddie Pajama Set is crafted from soft, breathable cotton with a timeless silhouette designed to be worn and loved for years to come.

Comfortable, classic, and meaningful, it's a piece created to bring comfort not only to the person wearing it, but to others as well.

There are clothes that make us feel good, and there are clothes that do good.

The Eddie Pajama Set does both.

Thank you for helping us celebrate Edward's life, honour his legacy, and support a cause that meant so much to him.

A little comfort. A lot of heart. ❤️

Shop the Eddie Pajama Set →