A Season of Longing: The Collection That Feels Like Poetry

Fall is a season of change, but also of holding on — to light, to warmth, to the way a breeze can carry something soft and secret. A Season of Longing is our love letter to this golden stretch of the year, where daylight lingers just a moment longer, and the world feels wrapped in honey.

Fall begins slowly in the south of France. The air softens. The shadows lengthen. Gold lingers in the leaves a little longer. In La Colle-sur-Loup, a hilltop village where stone walls hold centuries of sun, the season is a quiet invitation — to slow down, to notice, to dream.

The streets of this charming town are cobbled, the shutters are faded sea green, and the air smells faintly of jasmine and fresh bread. Photographer Clara Offerman knows this place well — she wandered through winding alleys and sunlit courtyards, scouting each corner for the perfect frame. Every collection found its own stage: a stone staircase dappled in afternoon light, a garden where shadows sway like silk…

We call it a season of longing. In French, L’heure des songes — the hour of daydreams. Because fall is more than a shift in weather; it’s a shift in mood. It’s when the year starts to glow from the inside out, when your wardrobe becomes less about shedding layers and more about the ones that reveal who you are.

Lingerie has a role here. Not as something hidden away, but as part of your personal aesthetic — a piece of the story you tell, even if only to yourself. Our fall collections are designed for that golden hour feeling: feminine, unapologetic, and a little cinematic.

Each of the six collections that make up the campaign have its own way of carrying the season.

Willow – Romantic and light, with a pretty floral pattern that feels almost like pressed flowers between pages. Perfect for days when you want softness without fragility.

Bijou – Lace with satin details that catch the light, just enough to feel like a secret worth keeping.

Chérie – Cheeky, romantic, with cuts that make you feel as sweet as the name suggests.

Cascade – Romantic lace in minimalist but thought out forms that echo confidence.

Lulu – A wink of coquette nostalgia with a modern mesh twist, the kind of piece you’d pack for a french countryside escape.

Camellia – Beautiful embroideries and elegant silhouettes, the lingerie equivalent of lost gardens that never stop blooming.

Wearing beautiful lingerie in fall is like layering perfume under your sweater — no one sees it, but it changes how you move. A silk strap slipping over your shoulder. A hint of lace peeking at your neckline. The knowledge that you’ve dressed for yourself, not for the room.

Some pieces in this collection drift towards loungewear — the kind of sets you’d wear while reading by the window with the warmth of the sun on you, or pouring another glass of wine at midnight. The comfort is real, but so is the seduction.

This isn’t just about lingerie; it’s about the way it can shift your mood. The right set can make you stand a little taller, move a little slower, and meet your own gaze with quiet confidence. Fall invites us to layer — not just clothes, but feelings. Comfort and seduction, softness and strength, intimacy and style.

And somewhere in that mix is you — wearing Willow with your Sunday morning matcha and instagram scroll, Chérie under a blazer for dinner, Lulu while you pour wine and dance to your favorite record. These are pieces for the woman who knows that personal style is just as much about the hidden layers as what the world sees.

In French, l’heure des songes means “the hour of daydreams.” It’s that moment when the day dips into night, when golden light brushes across your cheek, and everything feels possible. That’s where we found our story — in the pauses, the glances, the quiet warmth of a fall afternoon in the South of France.

This season, we invite you to step into that hour. To collect small moments like pressed flowers. To wear pieces that make you feel entirely, unapologetically yourself.

Because fall isn’t about letting go. It’s about holding on — beautifully.

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