about blush

our story

launched in 1988 in montreal, blush is the legacy of a dedicated entrepreneurial family with a century of combined experience in the fashion industry. in 2001, siblings tiffany and justin ajmo took the helm of their father’s business, developing a high fashion brand that is international, agile and digital. in 2014, blushlingerie.com was born, making our daring, refined collections available worldwide.

from trendy pieces to practical undergarments, blush brings together three essentials: luxury, comfort and affordability.

our mission

blush empowers women to find self-love, strength & sensuality by providing fashionable, affordable lingerie without compromising on fit or quality. through a proximity approach, we help women find the perfect piece, choose the perfect size & keep it looking and feeling fabulous.

our vision

blush believes everyone should feel beautiful, sexy & confident; no matter their shape, size or beliefs, everyone deserves refined, high-quality, affordable lingerie.

our values

women empowerment: blush is made for women, by women. lingerie should help women celebrate their body, their sexuality, their true self, no matter where life takes them, and should be an expression of self-love instead of a tool of seduction.

inclusivity: blush welcomes people of all backgrounds, ages, financial statuses, sexual orientation and sexual identity, without preconceived ideas, prejudice or judgement.

proximity: blush believes and takes pride in a one-on-one, hands-on approach. there is always a passionate lingerie expert ready to guide the customer, whether is it on the phone, by email, or on social media.