Privacy Policy

Privacy Policy

Privacy Policy

Our Commitment to Privacy

1. Who We Are

Blush Lingerie Inc. (“Blush”, “we” or “us”) is committed to preserving and safeguarding the rights of its customers, including their right to privacy and their rights relating to their personal information. Because of this, we have prepared this privacy policy (this “policy”), so as to inform our website users and customers (“you”, or collectively “customers”) of the way in which we collect, use, disclose and otherwise manage personal information which we may be given access to, including through our website accessed or located at (collectively “our website”). Any use of our website is subject to our terms of use.

Blush does not collect, use or disclose the personal information of its customers, other than in compliance with this policy. By using our website and/or purchasing merchandise through our website, you agree to the content of our policy and to our terms of use. That said, if, from time to time we elect to change or to amend our policy, we will let our customers know about such changes by posting an updated policy on our website. Following the posting of such changes, the continued use of our website by any customer will constitute his or her acceptance of these changes, and his or her agreement to be bound by such changes. As such, customers are responsible to regularly review the content of this policy, as available on our website, including so as to be made aware of any changes to our policy since it was last viewed, as the case may be.

2. What Personal Information Do We Collect?

Blush may collect personal information from you upon your creating an account, or upon you providing us your personal information, including upon logging in as a registered user of our website, searching for a particular item of merchandise, placing an order for merchandise through our website, providing information in your account, communicating with us (whether by phone, email, or otherwise) or if you elect to subscribe to our newsletters, submit an entry to participate in one of the promotions, surveys or contests that we may sponsor or organize, from time to time.

In such circumstances, personal information (“Personal Information”) you may provide to us includes:

Contact Data: such as your first and last name, email address, billing and mailing address, and phone number when you purchase products or services from us, contact us, or when you create an online account with us.

Profile Data: such as your user name and password that you set to establish an online account with us, date of birth, biographical details, photographs, links to your profiles on various third party sites including social networks, and information about your participation in our events, promotions, or surveys.

Communications: that we exchange or you share or publish when you communicate with us with questions, feedback, or otherwise including through our client support team, and on social media such as through direct messages.

Financial Information: such as the information needed to complete your orders on or through our website, including name, credit card information, bank account number, billing and shipping information and your purchase history. We do not retain credit card information beyond what is immediately necessary to process each transaction submitted through our website.

Marketing Data: such as your preferences for receiving communications about our products, services, events, promotions and newsletters and similar messages and details about how you engage with our communications.

Device Information: when you visit our website, we automatically collect certain information about your computer or mobile device, including information about your web browser, operating system, IP

address, general location information, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website.

Other Information: such as any information that we may collect which is not specifically listed here which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

3. Cookies and Other Technologies

Blush may track some of the preferences and activities relating to your use of our website, including for your convenience upon subsequent visits. To that end, we may use “cookies” and other similar technologies, such as web beacons, pixel or gif tags, and action tags. Those technologies may store information such as the number of your visits to our website or its pages and information as to your account if you elected to create one.

You may configure your computer's browser to disable or refuse cookies, in which case you may be provided with a more limited experience upon visiting our website, including having to contend with more limited functionalities.

4. How We Use Your Personal Information

Blush may use your Personal Information to:

(a) process your order(s) of merchandise ordered through our website, as the case may be, and to answer questions about the status of your eventual order(s);

(b) deliver merchandise ordered through our website;

(c) maintain contact with you and provide you with news, promotions and/or ongoing personalized services;

(d) communicate with you (via mail, email, SMS or otherwise) and provide you, upon your election to receive such materials, with promotional materials and/or additional information regarding our merchandise, our services, our surveys, our contests, our promotions and our special offers;

(e) assist us in learning more about your shopping experience and your shopping preferences;

(f) conduct marketing and performance research, so as to assist us in measuring or benchmarking our customer service, and generally to help us improve our shopping experiences and product offerings; and

(g) help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).

5. Does Blush Share My Personal Information With Third Parties?

We may share your Personal Information with the following parties and as otherwise described in this privacy policy:

Affiliates – our corporate affiliates, affiliated companies or entities for the provision of our products and services.

Suppliers and Service Providers in the normal course of our business, we may share your Personal Information with third party service providers of technical services, for processing pursuant to agreements that we enter into with them. As the case may be, such agreements impose security safeguards appropriate to the sensitivity of the information and prohibit such providers from using or disclosing personal information received from us other than for the purpose of processing such data.

For example:

We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the website -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Financial services processors – any payment card information you use to make a purchase is collected and processed directly by our payment processors such as PayPal. PayPal may use your payment data in accordance with its privacy policy.


As required by law. We reserve the right to disclose your Personal Information as required by law, in response to legal process and law enforcement requests, and as necessary to protect the property, interests and rights of blush.

Blush does not sell, share nor rent your Personal Information, except as permitted by law or as otherwise described herein. However, in the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your Personal Information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating the proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in this policy.

6. International Data Transfer

We are a Canadian company and your information submitted by you through our website is collected and maintained in the United States, Canada and other countries, regardless of the geographic location or country where the information originated. If you do not consent to your information being collected, and maintained in the United States, Canada and other countries, then you should not enter such information through our website.

We ask our customers to be aware of the fact that the collection, use, and disclosure of personal information contemplated in this policy, because of the way we do business, may involve a transfer of the information to jurisdictions located outside the country of residence of our customers. As the case may be, such jurisdictions may not have laws and rules equivalent to those applicable in Canada regarding personal information. By way of example, this may happen if one of our service providers is located in a country outside Canada or your home country. We employ reasonable safeguards to protect personal information from unauthorized access, collection or disclosure.

If you are a European resident, we note that we are processing your Personal Information in order to fulfill contracts we might have with you (for example if you make an order through our website). Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

If you are a Quebec resident, this means your Personal Information may be transferred outside of Quebec and your Personal Information may be transferred or disclosed to service providers located outside of Quebec.

7. Third Party Sites

As mentioned in our website terms of use, we may link to certain websites that are owned and/or operated by third parties and which we do not control. As the case may be, it is possible that these third parties may collect or use Personal Information about you if you elect to provide it to them. Whatever the case may be, customers should understand that this policy does not (and cannot) regulate the behavior and practices of such third parties. Consequently, Blush disclaims any responsibility (and will not be responsible in any way, shape or form) for the actions and practices of any owner or operator of a third-party website to which our website may link. We of course encourage you to check and read the privacy policy of any third-party website which you may elect to access from time to time before you disclose any personal data

8. Promotional Communications

Blush wants to communicate with you only to the extent that you want to hear from us. As such, you may always choose not to receive news, promotional materials, promotional and/or personalized services or marketing information from us and, if so, we will respect your wishes. If you prefer not to receive promotional information from us, or if you do not want us to use your information to enhance your shopping experience, please let us know by contacting us at the contact info listed below in this policy. If you do so, please be sure to include your full name and the email address which you used when you registered with or used upon making a purchase through our website. Please bear in mind, also, that it may take up to fifteen (15) days to process such requests, during which period you may continue to receive communications from Blush. You may also unsubscribe from Blush newsletter services by using the unsubscribe link situated at the bottom of any promotional message you receive from Blush.

9. Children’s Privacy

Our website is meant for use by adults. We do not knowingly collect any Personal Information from individuals under the age of 18. We ask that those under age 18 not use our website nor provide us with any Personal Information. If you are a parent or legal guardian and you believe that your child has provided us with personal data without your consent, please contact us at

10. Data Retention

Blush will keep your Personal Information only as long as is reasonably necessary for the purposes described in this policy or such longer period as may be required by applicable law.

11. Security of Personal Information

Blush will maintain the confidentiality of all Personal Information collected through our website and will only disclose such information to employees and authorized service providers who require such information for the purposes described in this policy. We maintain administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of Personal Information under our control. Furthermore, each and every Blush employee, mandatory or agent are required to apply and abide by this policy.

12. Secure Shopping

When you place orders on our website, all of your order information, including your credit card number and delivery address, is transmitted through the internet using secure sockets layer (ssl) technology. Ssl technology causes your browser to encrypt your order information before transmitting it to our secure server. Ssl technology, an industry standard, is designed to prevent someone other than operators of our website from capturing and viewing your Personal Information.

13. Contact Us

Blush wishes to ensure that the personal information it collects is as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. As such, you are entitled to request access to and correction of your Personal Information that we may have collected. In order to make such a request, or if you have any questions, or to make any complaint in relation to our privacy practices, please contact us either by telephone (1-800-682-5874 or 514-389-5179), mail or email:

Blush Lingerie Inc.
E-Commerce Manager/Privacy Officer
900-225 Chabanel Ouest
Montréal QC H2N 2C9 Canada

If you have consented to the collection, use and/or disclosure of Personal Information, please note that you can also withdraw your consent at any time by communicating with us, as provided above.

Last updated: August 21, 2023