The Story of The Micro

The Micro has been a blush icon since 2013—and for good reason.

The Micro has earned its place in dresser drawers, carry-ons, gym bags, and laundry-day rotations everywhere. It's the collection you reach for without thinking.

Soft, simple, and endlessly wearable, the Micro has become one of our most-loved everyday essentials. And while we've introduced countless colors and prints over the years, the heart of the style has remained the same.

Effortless comfort, silky microfiber, and made to be reached for again and again.

The Micro first arrived at blush as a solution to a very specific problem: finding intimates that actually feel good all day.

Not just for an hour. Not just for special occasions. All day.

The result was a lightweight microfiber fabric that feels silky against the skin, moves with you, and disappears under clothing. Designed to feel like a second skin, it quickly became a customer fave—and has stayed that way ever since.

Over the years, we've launched dozens of limited-edition colors and prints, each bringing a new personality to the collection while keeping the same fit and feel our customers know and love.

Today, the Micro remains one of the most requested styles in our lineup, returning multiple times a year in fresh color stories and seasonal prints.

If you've ever ordered a Micro, you've probably met the box.

Tiny, charming, and instantly recognizable, our signature lipstick-inspired packaging has become almost as beloved as what's inside.

There's something undeniably satisfying about opening one. Maybe it's the nostalgia. Maybe it's the surprise of discovering a new color tucked inside. Or maybe it's simply because good basics deserve beautiful presentation, too.

Over the years, these little boxes have become collectors' items in their own right—stacked on vanities, repurposed as keepsake boxes, and shared across countless unboxings.

A small detail, but one that feels very blush.

One of the most common requests we've received over the years has been for more sizing options in our best-selling styles.

So we listened.

The Micro is now available in extended sizing, ncluding S+ and M+ options for bralettes and XS-XXL options for thongs + hipsters, making it easier for more women to find their perfect fit while enjoying the same comfort, softness, and everyday wearability they already love.

Because great essentials should feel good on everybody.

Find your perfect bralette size.

Find your perfect panty size.

Every Micro launch tells a different story.

This season's lineup feels equal parts playful, nostalgic, and romantic—a collection of colors you'll want peeking out of your top drawer.

Pink Plaid

A sweet vintage-inspired plaid with major cool-girl energy. Equal parts nostalgic and playful, Pink Plaid feels like strawberry milk, thrifted pajamas, and end-of-summer afternoons.

Verde Dot

Fresh, unexpected, and a little bit charming. Verde Dot brings a subtle pop of color with a delicate dotted print that's easy to wear but impossible to ignore.

Truffle

Rich, warm, and quietly luxurious. Truffle is the neutral you'll reach for when black feels too obvious and beige feels too safe.

Midnight Bloom

Dark florals, but make them romantic. Midnight Bloom pairs a moody backdrop with delicate blooms for a print that feels equal parts feminine and sophisticated.

Trends change.

Drawers get reorganized.

Favorites rotate.

Yet somehow, the Micro always finds its way back to the top of the pile.

Maybe it's the silky fabric. Maybe it's the little lipstick box. Maybe it's because some essentials simply get better with time.

Whatever the reason, we're happy to keep bringing it back—in new colors, new prints, and now, more sizes than ever before.

The Micro. A Blush icon, one little box at a time.