Once Upon a Holiday: The New Collection with Priscilla Huggins

Dramatic lace, sheer mesh, and a little holiday magic. Meet Once Upon a Holiday, starring Priscilla Huggins.

This holiday season, we're setting the scene for something a little more romantic.

Introducing Once Upon a Holiday, our new collection of statement-making lingerie, where story-book romance meets striking details and silhouettes that deserve a closer look.

From starry embroidered mesh and harness-inspired straps to scalloped lace and irresistible coquette details, each collection brings its own personality to the mix.

Shot against the backdrop of a grand, old-hollywood Spanish style setting, the campaign stars Puerto Rican model, mother, and creative Priscilla Huggins. With her effortless femininity and confident spirit, Priscilla brings the collections to life, reminding us that feeling beautiful starts with embracing every part of who you are.

Whether you're in the mood for something dreamy, daring, or decidedly not-so-innocent, Once Upon a Holiday has a look for that.

Celeste: made for the main character 

A little celestial magic never hurt anyone.

Starry embroidered mesh, luminous details, and celestial-inspired silhouettes designed to shine from every angle. Celeste is your excuse to make a little entrance, even when there's nowhere special to be.

Vitis: a little daring, a little dangerous 

For the girl who doesn't always play by the rules.

Sheer stretch mesh, striking straps, and harness-inspired details make Vitis impossible to ignore. A little provocative, a little rebellious, and never one to blend into the background.

Amara: romantic at first glance, unforgettable at second 

Consider this your love affair with lace.

Scalloped stretch lace, flattering strappy details, and silhouettes designed to celebrate every curve. Amara brings a romantic mood with just enough edge to keep things interesting.

Ophelia: vintage-inspired with a coquette twist 

For your more romantic alter ego.

Ophelia brings together vintage-inspired charm and playful femininity for a look that's equal parts romantic and irresistible. Think pretty details, flirtatious energy, and a little old-world fantasy.

Saint: do you dare?

Some things are better kept between you and your secrets.

Saint brings endlessly provocative accessories to your behind-closed-doors antics. Unapologetically daring and made for your most mischievous moods, these are not for the faint of heart.

A few more reasons to fall in love with your lingerie drawer.

The lace unlined balconette bra. A new silhouette with a lighter feel and a look that lets the details do the talking.

The lace string thong, reimagined. Your favourite lace gets an updated string thong, with an improved design that makes a familiar favourite feel new again.

A new shade of something irresistible. Meet fig, a rich, moody new colourway that brings a little extra drama to your lingerie rotation.

From celestial embroidery and daring accessories to romantic lace and fresh silhouettes, there's plenty to discover this season. Go with your usual type, try something unexpected, or find a new favourite you didn't know you needed.

We sat down with Priscilla to talk self-expression, motherhood, and finding your way back to yourself.

At the heart of Once Upon a Holiday is the idea that we all have different chapters to ourselves, and every one of them deserves a little time in the spotlight.

For Priscilla Huggins, that idea feels especially personal. A model, mother, and creative now living in Maui with her little boy, she's embracing what she calls her rediscovery era: returning to her career, reconnecting with her femininity, and making space for the woman she is beyond motherhood.

We spoke with Priscilla about confidence, self-love, and the different chapters that shape who we become.

Motherhood changes so much. Has it changed the way you see femininity?

Absolutely. Motherhood has given me an entirely new appreciation for the female body and everything we’re capable of. It’s taught me that femininity is so much more than appearance. It’s strength, softness, intuition, resilience, and love all wrapped into one. Becoming a mother has made me feel more powerful as a woman, and I’ve learned that being nurturing and being sensual can coexist beautifully. If anything, motherhood has made me embrace my femininity even more.

You wear so many hats—mother, creator, model. What helps you stay connected to yourself through it all?

Nature is my biggest reset. Living in Maui, I’m lucky enough to be surrounded by the ocean, mountains, and some of the most beautiful sunsets in the world. Whether it’s swimming in the ocean, exploring somewhere new, taking photographs, dancing, or simply having a quiet moment to myself, those little things bring me back to who I am. I also think it’s important to make time for the things that make you feel beautiful, inspired, and alive. It’s incredibly difficult to pour from an empty cup.

What’s the piece of advice you’d give your younger self about confidence?

Stop comparing yourself to other women and embrace everything that makes you uniquely you. Confidence isn’t about being perfect, it’s about being comfortable in your own skin and knowing your worth. The things you once considered imperfections might actually be what make you the most beautiful. And never dim your light to make someone else comfortable. There is nothing more attractive than a woman who knows who she is.

Lingerie is often seen as something you wear for a special occasion. What does lingerie mean to you?

To me, lingerie is a celebration of femininity and self-love. There’s something so empowering about putting on a beautiful set simply because it makes you feel good. It doesn’t have to be for anyone else or a special occasion. Sometimes the occasion is just being a woman and feeling beautiful in your own skin and taking photos of herself to keep and cherish forever. I love how lingerie can make you feel delicate, powerful, confident, and sexy all at once.

This collection is filled with dramatic lace, sheer mesh, and statement pieces. Do you have a favorite look from the shoot?

It’s hard to choose because every look had its own personality! I’ve always loved delicate lace and sheer fabrics because they’re such a beautiful combination of elegance and sensuality. I especially loved the more dramatic statement pieces. There’s something so fun about stepping into a look that makes you feel bold, feminine, and completely confident.

Did you have a favorite part of the day shooting this holiday campaign with blush?

One of my favorite things about modeling is the creative energy on set and that the whole team was women ! I loved the girl power and we all knew what we were doing..watching a vision come to life through the collaboration of so many talented people. Getting to play with different looks, moods, and characters is always so much fun. I especially loved the feminine, glamorous energy of this campaign and the insane location. It’s such a beautiful reminder of why I fell in love with modeling in the first place.

If there's one thing we hope you take from Once Upon a Holiday, it's that femininity doesn't have to look one particular way. It can be romantic or daring, playful or powerful, understated or dressed up in all the details. It can change with your mood, your season, and the person you're becoming.

Priscilla's story is a beautiful reminder that we don't have to choose between the different parts of ourselves. We can nurture, create, dream, reinvent, and still make space for the things that make us feel like us.

This holiday season, explore the four new collections, find your favourite silhouettes, and discover a new shade of something familiar. Whether it's Celeste's celestial details, Vitis's daring straps, Amara's romantic lace, or Ophelia's vintage-inspired charm, there's a story waiting for you.

Once Upon a Holiday is here. Find the pieces that feel like your next chapter.

Shop the new holiday collection now.